Marketing Basics


Marketing Your Farm is 50 percent of its success...

Farmers are business people, alchemists, scientists, economists, and stewards of the land. But sometimes they need help with that most basic and necessary skills: marketing. This article from Cornell’s Smart Marketing series offers a partial list of ways for farmers to craft a story around their products, personalities, and people more effectively, especially at farmers' markets.

Guide to Marketing Channel Assessment: How to Sell Through Wholesale and Direct Marketing Channels: This guide offers tools to evaluate the success of your markets to ensure they’re the most profitable for your business.

Resource Guide to Direct Marketing Livestock and Poultry

Online Sales Platforms: What You Need to Know

webinar about online sales platforms from Oregon Tilth for direct-to-consumer sales. Hear from representatives from four online food sales platforms and see the list of common questions when considering online sales.

List of Online Sales Platforms and Pricing

Trying to sift through the many different options for online sales? This list assembled by the National Farm to School Network provides links, features, and pricing for platforms for farmers.

Other Marketing Resources

A shortlist of resources on building market resilience in light of COVID-19 impacts on marketing of farm products.

Last updated June 7, 2023