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Learn how to create a financial workbook for your farm business plan and more!


Building Your Farm Business Plan Series Class 2: Creating Your Financial Workbook

  • Monday, April 8, 2024, 6:00 PM - 7:30 PM

Zoom Link for Webinar:

Learn how to create a financial workbook for your farm business plan, and creating financial statements that will help you to determine how to price your product to market. Rose Wilson will show an example of a financial workbook and will explain how each item plays into developing a business plan for your farm. Duane Stanton, from the Hudson Valley Agribusiness Development Corporation (HVADC) will explain how the financial workbook is a tool when applying for funding opportunities. Duane will also share the numerous services provided by HVADC for farmers in the region.


Rose Wilson (her website:

Over the past 19 years, Rose Wilson has helped more than 450 farms and food producers with business launch, expansion, and exit; enterprise analysis; market development; and grant writing/capital raise. Rose's clients range from national NGO’s such as Healthcare Without Harm, to state agencies and organizations including Massachusetts Department of Agricultural Resources and Maine Farmland Trust, to established companies such as CROPP/Organic Valley, emerging brands such as Kingdom Creamery of Vermont, and small, mid and large scale farms of all varieties. Rose brings a broad set of technical and people skills to each client and project, and puts her clients first.

In addition to serving individual clients Rose immerses herself in improving the agricultural economy through regional research on the feasibility of new crops, services and sales channels. Examples of her work include the Local Food Wholesale Market Assessment & Industry Update prepared for NOFA VT, 2019. Rose is an experienced presenter, and has led numerous workshops on business life cycle and strategic planning.

Rose is a member of the NOFA VT Revolving Loan Fund Advisory Board, the Vermont Farm Fund Advisory Board, the Vermont First Advisory Board, and the Vermont Organic Farmers' Executive Committee.

Duane Stanton (HVADC website:

Originally from the heavily industrialized suburbs of Philadelphia, Duane grew up far removed from where his food was produced. Still, he was able to cultivate a love for food and the planet through shared experiences with family members in the kitchen.

In 2021, Duane traveled across the country exploring over 20 national parks. While on this journey, he was introduced to a range of agricultural production methods, which catalyzed his obsession with sustainable agriculture. After returning to the northeast, he began to research sustainable methods of food production and community distribution, an interest which soon brought him to HVADC as Business Services Coordinator.

At HVADC, Duane focuses on the Incubator Without Walls program, providing business technical assistance to the farms and agribusinesses that support Hudson Valley communities. He is a graduate of the Silbermann College of Business at Fairleigh Dickinson University.

This work is supported by the USDA National Institute of Food and Agriculture through the American Rescue Plan Act of 2021, award #2022-06508. Cornell Cooperative Extension Sullivan County provides equal program and employment opportunities. The public can contact the office to request accommodations.




Taylor Adam
Beginner Farmer Program Manager
(845) 292-6180 ext. 130


This event is online

Last updated April 8, 2024