Farmers are business people, alchemists, scientists, economists, and stewards of the land. But sometimes they need help with that most basic and necessary of skills: marketing. This article from Cornell’s Smart Marketing series offers a partial list of ways for farmers to craft a story around their products, personalities, and people more effectively, especially at farmers markets.
Guide to Marketing Channel Assessment: How to Sell Through Wholesale and Direct Marketing Channels: This guide offers tools to evaluate the success of your markets to ensure they’re the most profitable for your business.
Last updated January 15, 2020