Marketing Basics


Marketing Your Farm is 50 percent of its success...

Farmers are business people, alchemists, scientists, economists, and stewards of the land. But sometimes they need help with that most basic and necessary of skills: marketing. This article from Cornell’s Smart Marketing series offers a partial list of ways for farmers to craft a story around their products, personalities, and people more effectively, especially at farmers markets.

Guide to Marketing Channel Assessment: How to Sell Through Wholesale and Direct Marketing Channels: This guide offers tools to evaluate the success of your markets to ensure they’re the most profitable for your business.

Resource Guide to Direct Marketing Livestock and Poultry


Ashley Tully
Agriculture Program Coordinator
(845) 292-6180 Ext. 112

Last updated January 15, 2020