Farm and Food Business Training Series


Farm and Food Business and Marketing Plan Series

  • Wednesday, December 1, 2021, 5:00 PM - 7:00 PM
  • Wednesday, December 8, 2021, 5:00 PM - 7:00 PM
  • Wednesday, December 15, 2021, 5:00 PM - 7:00 PM

In any farm and food business, there is a myriad of decisions to make and strategies to market your products, and it is not straightforward. 

If you are interested in obtaining outside funding, providing a complete business plan is essential to gain lenders' confidence in your ability to achieve what you set out to do. Financial Projections and a thorough Marketing Plan can be challenging to develop without a background in these skills. 

Through this series, participants will learn how to write a completed Business Plan and Marketing Plan and have the option for it to be reviewed by the instructors with feedback. Students who take advantage of this opportunity can come out of the series of workshops with a Business Plan ready to submit to Funders. (Banks, Institutions, Grants)

Part 1 - Writing Your Business Plan

In this class, you will review the structure of a business plan and be provided with an outline binder to assist you in writing your business plan. This class will cover approximately two-thirds of the narrative section of your business plan plus the funds necessary.  This session will move quickly, so be prepared to write notes and phrases to develop into sentences and paragraphs between classes.

Part 2 - Writing Your Business Plan

In this class, you will finish your narrative, Finish your narrative and move on to one-year projections including: 12-month Cash Flow, Sales, Advertising and Personnel schedules. Bring any previous sales data and market cost analysis. Instructions will be provided to later complete Years Two and Three. A quick verbal review will cover Balance Sheet, Profit and Loss Statements and good accounting practices.

Part 3 - Writing Your Marketing Plan

This session will help you create a marketing plan that fits perfectly within your overall business plan. The course will review how to properly brand your farming business to appeal to your best audience, website design that will attract your ideal client, how to use social media for maximum exposure, how to preform research for the best ways to promote your farming products and services, how to identify what your customers want, so that you can give it to them easier and faster, and how to find hidden assets within your organization to fund your marketing and advertising strategies

Each session is two-hours, and builds off of the previous lesson in this series. Our facilitators are Charlene Finerty, of Plans and Profits, LLC (Part 1 & 2) and Edison Guzman, CEO of Prosperity Marketing, LLC, (Part 3) Each session will break down important elements of your business to assist you in creating a thorough and complete business plan that is ready to submit for funding, or simply run a successful enterprise.




Ashley Tully
Ag Program Coordinator
845-292-6180 x 112


Extension Education Center
64 Ferndale-Loomis Road
Liberty, New York 12754

Last updated November 23, 2021