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Digital Agri-Marketing

• Monday, April 12, 2021, 6:30 PM - 8:00 PM
• Monday, April 26, 2021, 6:30 PM - 8:00 PM
• Monday, May 10, 2021, 6:30 PM - 8:00 PM

This event is offered by CCE Central New York Dairy, Livestock, & Field Crops. 

Marketing has transitioned from traditional methods to incorporating integrated online platforms. This course will focus on learning how to utilize technology and content creation to optimize a farms marketing presence. Join us for 3 sessions for an in depth look at the following topics:

Week 1: April 12 - Basics of Facebook, QR Codes, Basic Website Platforms (WIX, WEEBLY, etc.), Google AdWords and Use of Instagram - Myron Thurston, Ag Economic and Marketing Specialist CCE Madison Registration ends April 11.

Week 2: April 26 - E-Commerce (Meat Suite, Barn to Door, Shopify), Website payments (Stripe, PP, Venmo) FB Marketplace - Laura Biasillo, Agricultural Economic Development Specialist, CCE Broome and Alicia Luhrssen-Zombeck, New Ventures, Fresh Markets & Community Coordinator, CCE Oneida. Registration ends April 25.

Week 3: May 10 - Content Creation: Telling your story with photos, video, graphics and words, and knowing what channels best amplify each content type; using keywords and hashtags to shape your storytelling and reach your audience. -Melissa Jo Hill, Writer/New Media Specialist, Cornell University / CALS / CCE. Registration ends May 9.

This class will run every other week beginning on 4/12 from 6:30-8:00pm. The cost is $25 for all 3 sessions (ends April 11) or $10/per session per registration.

Register

https://cnydfc.cce.cornell.edu/event.php?id=1568

Location

This event is online

Last updated April 20, 2021